The Kingdom is in charge of al-Ula, which is situated close to Medina in the northeast. It is also quite close to the Levant's borders, which makes it a major meeting place for trade between Arab towns and three continents.
Al-Ula is a natural oasis and a popular tourist destination. With a history spanning more than 200,000 years, it is among the oldest cities in the Middle East. UNESCO has named Al-Ula one of the world's most popular tourist destinations, and Saudi Arabia is striving to establish it as the country's top vacation destination, hoping to attract more than 400,000 tourists each year from all over the world.
Al-Ula has evolved into an outdoor museum that uses its extensive history to illustrate how time has changed. Ancient archaeological sites of many ages can be found here, giving you the impression that you are journeying back in time.